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Our Coverage

Our Coverages

From local markets to global horizons, our network connects innovation with accessibility, delivering trusted healthcare solutions where they are needed most.
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Domestic Business
  • Pan India presence with the help of around 350 generic products ranging from tablets and capsules.
  • Dedicated SBUs for specific therapeutic categories for focused promotion of products
  • Experienced sales & marketing team with an understanding of the market dynamics & understanding of the target audience
  • Robust Distribution with 120 CFA’s/distributors across the country

At the core of our success lies our extensive pan-India distribution network, which is our greatest asset. With strong ties to regional distributors, stockists,and healthcare institutions, we ensure timely delivery and consistent availability of our products across both urban and rural markets.

Our distribution network consists of over 100 Distributors, over 4000 stockists, servicing 50000+ retailers all across the country.

This distribution network of ours is serviced by almost 200 on ground personnel across ASM, ZSM, RSM as well as retail workers, who help us to promote and generate sales from the ground up.

Our well-established warehousing and logistics infrastructure of 75000 sq ft,allows us to penetrate deep into Tier 2 and Tier 3 cities, enabling us to serve a broad spectrum of healthcare providers, pharmacies, and hospitals with efficiency and reliability.

CNS & Anti-Infectives
  • Products in the management of Stroke, specifically designed VMS supplements for specific patient categories
  • Anti-infectives to treat both hospital based infections as well as at home
Skin Care & Cosmoceuticals
  • Products for therapeutic needs of the skin as well as to maintain &enhance the integrity as well as hydration
  • Oral nutritionals for skin integrity & vitality
Pain Management & Nutrition
  • Relief of pain from varied etiology
  • Nutritional supplements for patients of different age group & needs

Our comprehensive range of calcium supplementation, hormone replacement therapy and overall women’s care was our signal most dynamic factor in Elder’s growth story.

These initial oyster shell supplementation developed in house led to the creation of this highly niche market

Domestic OTC Business

Consumer Product Division (CPD)
  • Retail distribution reach of around 80000 outlets Around 25 CFA’s and 400 distributors across the country supplying these outlets
  • Direct coverage reach to 10 0K population strata plus town
  • 130 salespersons in the field monitoring the
  • sales & distribution
  • To enter into Strategic alliances in key growth markets with business partners to distribute /market / manufacture our brands,
  • Contract Manufacturing
  • Joint Ventures – Manufacturing and Marketing
  • Global presence
  • Infrastructure – State-of-the-Art manufacturing facilities of Formulations & APIs. Plant are WHO-GMP and also received approval from various MOH of Rest of the World markets
  • Strong R&D & Regulatory Affairs team
  • Currently present in countries across South East Asia, Africa, Latin America, CIS and Eastern Europe countries
  • Focus on Women’s Healthcare, Wound care and Nutritional Supplements
  • Conjugated Estrogens
  • Multivitamin Products
  • Anti-Malarial Products
  • multiple therapeutic segments, including antibiotics, anti-inflammatories, cardiovascular,anti-diabetics, gastroenterology, and more.

Domestic Branded Franchisee

Domestic Branded Franchisee
  • All India coverage through distributors & their sales team
  • Branded Generics
  • Product portfolio includes:
    • Pain Management
    • Anti-Infectives
    • Nutrition
    • G.I. Anti-Ulcerants
    • Hematinics

Products manufactured on contract basis from GMP compliant manufacturing units.

We get our products contract manufactured by WHO/GMP certified plants.

Units like Akums and Tirupati Medical, based out of Northern India, manufacture products for us under contract.

  • Established player in the pharma market with a wide distribution reach
  • Successful brand development expertise with a portfolio of segment-leading brands
  • Clear understanding of the market dynamics to facilitate correct positioning & communication of products to target audience
  • Experienced management team
  • Geographically diversified, certified, and well-equipped manufacturing facilities
  • State-of-the-art product development facilities
  • Extensive marketing and distribution footprint
  • Growing international marketing & distribution presence
2025-26 Catalogue